As the vibrant hues of the Spring Festival approach, Feixi, a bustling city in Anhui Province, welcomes shoppers with a spectacular display of tradition and creativity. A local shopping mall has unveiled a breathtaking multi-floor loong installation, transforming the space into a festive wonderland.
This impressive balloon loong, or dragon, twists and turns across multiple floors, symbolizing strength, prosperity, and good fortune for the upcoming Year of the Loong. The installation not only serves as a visual delight but also as a cultural beacon, celebrating one of China’s most cherished festivals.
Visitors to the mall are greeted with the lively colors and intricate designs of the loong, creating an immersive experience that bridges the gap between modern shopping and age-old traditions. This initiative reflects a growing trend in festive decorations across China, where businesses are embracing cultural symbols to enhance the shopping experience and foster community spirit.
The multi-floor loong has become a popular attraction, drawing both locals and tourists eager to partake in the festive celebrations. As the Spring Festival draws nearer, such installations are expected to become more widespread, adding to the year’s joyous atmosphere and showcasing the rich cultural heritage of the region.
Reference(s):
cgtn.com
