Harbin's winter travel surge has turned the city into a hotspot for winter enthusiasts, sparking a nationwide response among China's cultural and tourism departments. Cities and provinces across the country are unleashing innovative strategies to showcase their unique attractions, leveraging both online and offline platforms to captivate potential visitors.
Leading the charge, the Hebei Cultural and Tourism Bureau has recently overhauled its social media presence. The bureau rebranded its account and ramped up its digital engagement, focusing on promoting Hebei’s diverse offerings—from bustling cityscapes and breathtaking natural landscapes to delectable culinary treats and rich cultural experiences.
In a remarkable display of digital strategy, the \"Hebei Culture and Tourism\" Douyin account posted 75 short videos on January 12 alone. This effort tripled the number of posts compared to the first 11 days of 2024, signaling a robust push to attract winter travelers and boost regional tourism.
As Harbin continues to draw attention, other regions are taking notes, eager to capitalize on the winter tourism trend. By embracing creative promotional tactics, they aim to offer unforgettable experiences to both domestic and international travelers, solidifying China's position as a premier winter destination.
Reference(s):
Game on for tourism bureaus across China after Harbin travel frenzy
cgtn.com
