The beloved Chinese television series Blossoms Shanghai concluded its run on Tuesday, but its legacy continues to bloom across social media and the streets of Shanghai.
During its broadcast from December 27, the drama captivated audiences with its rich portrayal of Shanghai's culture and history. Even after the final episode aired, discussions about the characters, the depicted era, and the unique facets of Shanghai culture remain vibrant on platforms like Weibo, where posts related to the series have been read an astounding 4.3 billion times.
Beyond the digital buzz, Blossoms Shanghai has had a tangible impact on the city itself. The series ignited a new wave of cultural tourism, with both locals and visitors eager to explore the real-life locations featured in the show. According to data from Chinese travel ticketing platform Ctrip, as of January 5, searches for Shanghai as a travel destination have surged by over 20 percent compared to the previous month. Additionally, pre-orders for private tours have jumped by 75 percent, while group tour bookings have increased by 30 percent.
This surge highlights the show's role in showcasing Shanghai's魅力 and attracting a global audience to experience the city's rich heritage firsthand. As Shanghai continues to flourish as a top cultural and tourist destination, the influence of Blossoms Shanghai serves as a testament to the power of storytelling in shaping real-world trends.
Reference(s):
TV drama 'Blossoms Shanghai' creates new travel boom for the megacity
cgtn.com
