In the heart of China's Xinjiang Uygur Autonomous Region lies the Taklimakan Desert, a vast expanse of sand and stone that has recently transformed into a world-class spectacle for motorsport enthusiasts. This dramatic shift began with the passion of Fang Faming, a savvy advertising executive inspired by the adrenaline-fueled scenes of the Dakar Rally.
Back in 2004, Fang was captivated by the grueling cross-country race that spanned from France's Auvergne region to Senegal's bustling cities. The sheer tenacity of the racers, battling extreme conditions and unforgiving terrains, ignited a spark in Fang. He envisioned bringing this electrifying event to Xinjiang, leveraging its formidable Taklimakan Desert, deep canyons, and awe-inspiring cliffs.
Determined to turn his vision into reality, Fang dove into extensive research and conducted a thorough feasibility study. Recognizing the need for specialized expertise, he partnered with He Junhuai, a seasoned off-road racer, and Su Haobo, an astute businessman with a passion for off-road motorcycles. Their combined skills and dedication laid the foundation for what would become a landmark event in the region.
Today, Xinjiang's rally attracts participants and spectators from around the globe, showcasing the region's natural beauty and the unyielding spirit of its people. This transformation not only highlights Xinjiang's potential as a premier motorsport destination but also fosters economic growth and cultural exchange, positioning the region on the international stage.
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How Xinjiang's local gem transformed into a world-class spectacle
cgtn.com
