Meta recently announced that starting Dec. 16, 2025, it will use conversations with its AI chatbot to better tailor the ads and content people see on Facebook and Instagram. Notifications about this change will begin rolling out on Oct. 7.
By analyzing how users interact with Meta AI—whether they chat by text or voice—the platform will treat these interactions similarly to likes, shares and posts. So if someone discusses hiking trails with the chatbot, they might soon see ads for hiking gear or Facebook groups focused on outdoor adventures.
With over one billion monthly users tapping Meta AI across Facebook, Instagram and WhatsApp, this update marks the company’s biggest push yet to integrate generative AI insights into everyday social feeds. Meta’s privacy and data policy manager, Christy Harris, emphasized that the goal is to keep users informed well ahead of the change, saying "we want to be super transparent."
Meta will first roll out these updates in most regions in 2025, with Europe and the United Kingdom following later due to stricter privacy rules. Although users can’t opt out of data collection when using Meta AI, they can adjust how personalized their ads and content appear.
Importantly, Meta confirmed that conversations about sensitive topics—like religious beliefs, political views, sexual orientation or health—won’t be used for ad targeting. AI interactions on WhatsApp tied to a Meta account will also factor into personalization, ensuring a unified experience across apps.
For young global citizens, this move signals a shift in how digital identities guide online experiences. Entrepreneurs and tech enthusiasts can watch closely as AI continues to reshape marketing strategies, while thought leaders and changemakers may debate its privacy implications. Sports and entertainment fans could soon discover niche communities and events more tailored to their tastes, and travelers might see local recommendations powered by their AI chats.
As businesses and users adapt, keep an eye on how personalized AI-driven content changes the social media landscape—whether it sparks fresh engagement or raises new privacy questions.
Reference(s):
cgtn.com
