Meta, the social media giant, has struck a licensing deal with AI innovator Midjourney, tapping into the startup's signature 'aesthetic technology' to power its next generation of image and video models. This strategic partnership aligns the companies' research teams and marks Meta's bid to stand out in the race for high-quality visuals.
Alexandr Wang, Meta's chief AI officer, announced the collaboration on X, praising Midjourney's creative prowess and highlighting Meta's plan to combine top talent, a robust compute roadmap, and strong industry partnerships. As rivals like OpenAI and Google ramp up their own AI services, Meta aims to refresh its AI lineup and boost user engagement through more stunning and cost-effective content tools.
Midjourney, known for converting text prompts into striking visuals via a subscription model, brings proven image-generation chops. By integrating this technology, Meta hopes to roll out new creative features for everyday users and marketers alike, potentially slashing production costs and unlocking fresh ways to connect.
The deal comes as Meta consolidates its AI division under Superintelligence Labs, a move prompted by senior staff departures and mixed feedback on its open-source Llama 4 model. Teaming up with Midjourney signals a renewed focus on advanced visual AI, setting the stage for the next wave of immersive social experiences.
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Meta inks deal with Midjourney on AI image and video generation
cgtn.com
