Over 150 experts, leaders, and scholars converged at Tsinghua University on Saturday for the 3rd Global Development and Health Communication Forum. The event focused on the pivotal role of media in fostering empathy and equality worldwide.
Yang Bin, deputy dean of the university, emphasized the dual impact of technology at the forum. \"While technology is reshaping our lives at an unprecedented speed, it has also exacerbated global inequalities,\" he stated. Yang highlighted the media's crucial role in addressing these challenges.
Zheng Zhijie, chief representative to China at the Bill & Melinda Gates Foundation, echoed this sentiment by underscoring that empathy is essential for human survival and necessary for building a healthy, equitable world amidst unprecedented challenges.
Cui Shixin, deputy chief editor of People's Daily, added that empathy relies on knowledge, which is disseminated through effective communication. She pointed out that the media serves as a vital tool in fostering a shared understanding among diverse populations.
Siddharth Chatterjee, United Nations Resident Coordinator in China, addressed the significance of accurate health communication. \"In recent years, health communication has relied heavily on digital technology. Failing to spread accurate and scientific information may lead to more deaths as people may not recognize imminent threats,\" he warned.
Zhou Qing'an, head of the School of Journalism and Communication at Tsinghua University, identified three major factors contributing to risks in the global development and health agenda: the lack of a shared vision, the knowledge gap, and the scarcity of communication resources.
This year’s forum featured an innovative virtual reality experience zone, allowing visitors to immerse themselves in Zambia, Africa. Attendees observed interactions between frontline health workers and residents, gaining insights into efforts to eradicate polio globally.
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Experts discuss how media can promote empathy at Beijing event
cgtn.com
