In response to the burgeoning AI landscape, Adobe announced on Tuesday the launch of a free web-based application set to debut next year. This innovative tool is designed to help image and video creators receive proper credit for their work when utilized in AI systems.
Since 2019, Adobe, along with other tech giants, has been developing \"Content Credentials,\" a digital stamp that marks the origin of photos and videos across the web. This initiative aims to provide transparency around content creation processes.
Notably, TikTok, a platform owned by ByteDance, has already committed to using Content Credentials to label AI-generated content, enhancing clarity for users.
Based in San Jose, California, Adobe's new service allows creators to attach Content Credentials to their works at no cost. Beyond accrediting authorship, the app offers creators the option to prevent their work from being used by AI training systems that require vast data ingestion, addressing growing concerns over data usage.
The intersection of AI and content creation has led to significant legal actions across various sectors. For instance, the New York Times has filed lawsuits against OpenAI, while other organizations have pursued licensing agreements to navigate the complexities of AI data usage.
Despite these efforts, no major AI company has yet agreed to adopt Adobe's transparency standards. Adobe stated it is \"actively working to drive industry-wide adoption\" of its Content Credentials.
Scott Belsky, Chief Strategy Officer and Executive Vice President for Design and Emerging Products at Adobe, commented, \"By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online.\"
Following the announcement, Adobe's shares saw a 1.9 percent increase in afternoon trading.
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Adobe to offer free app to help with creator attribution amid AI boom
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