Scarlett Johansson's recent clash with OpenAI has reignited fears about the role of artificial intelligence in Hollywood. The acclaimed actress accused OpenAI of copying her voice performance from the movie Her using their AI technology, fueling a broader backlash against AI within the entertainment industry.
OpenAI introduced Sora, a text-to-video tool, in February, stunning the world with its feature film-like quality. However, Johansson's claim that the AI voice was \"eerily similar\" to hers has created tension among entertainment executives. This dispute occurs even as Hollywood studios explore potential collaborations with OpenAI, highlighting the industry's mixed feelings about integrating AI into creative processes.
\"This seemed to strike a real chord,\" said one industry executive. \"It kind of puts a human face on it… There's a well-known tech company that did something to a person we know.\" Johansson's criticism underscores the anxiety among creatives about AI's potential to infringe on their rights and artistic integrity.
Despite the backlash, some in Hollywood see promise in OpenAI's technology. Technologists within the industry view Sora as a tool that could accelerate digital effects and enhance production efficiency. Fox, for instance, already uses OpenAI's ChatGPT to recommend new TV shows and movies for viewers of its Tubi streaming service.
Legal experts believe Johansson has a strong case under the right to publicity, which gives individuals control over the commercial use of their name, image, or likeness. This case echoes past legal battles where artists successfully defended their rights against unauthorized use of their performances. Jeffrey Bennett, general counsel for the Screen Actors Guild-American Federation of Television and Radio Artists, emphasizes the need for federal protections against \"deep fakes\" and similar technologies.
As the entertainment industry navigates the complexities of AI integration, the Johansson-OpenAI feud highlights the delicate balance between technological innovation and the protection of individual rights. The ongoing dialogue suggests that while AI holds significant potential for enhancing creative processes, it also poses challenges that require careful consideration and robust legal frameworks.
Reference(s):
Scarlett Johansson's OpenAI feud rekindles fear in Hollywood
cgtn.com
