Apple is rekindling its discussions with OpenAI to incorporate the startup's advanced generative AI technology into the upcoming iPhone, according to a recent report by Bloomberg News. This collaboration aims to introduce innovative AI-driven features in the next version of Apple's operating system, iOS 18.
The negotiations between Apple and OpenAI are centered around formulating the terms of a potential partnership and determining how OpenAI's capabilities can be seamlessly integrated into the iPhone’s ecosystem. While specific details remain under wraps, insiders reveal that both companies are exploring various integration strategies to enhance user experience.
Bloomberg also highlighted that Apple was previously in talks with Google to license its Gemini chatbot for similar purposes. However, Apple has yet to finalize its decision on which AI partner to proceed with, leaving the door open for potential agreements with both OpenAI and Alphabet Inc's Google, or even exploring other providers.
Despite being slower to adopt generative AI compared to competitors like Microsoft and Google, Apple CEO Tim Cook emphasized in February that the company is making significant investments in generative AI. Cook also hinted at unveiling more comprehensive plans to leverage this technology later in the year.
As the tech giant continues to explore AI integrations, the collaboration with OpenAI could mark a significant step in enhancing the functionality and intelligence of future iPhone models, setting new standards in the smartphone industry.
Reference(s):
Apple renews talks with OpenAI for iPhone AI features: Bloomberg
cgtn.com
