Huawei has once again pushed the boundaries of smartphone design with its latest flagship release, the Pura 70 Ultra. Unlike previous models that featured pop-up selfies, this new device showcases a groundbreaking pop-out main rear camera.
Just as Huawei's Mate 60 series took the tech world by surprise with no elaborate press releases, the Pura 70 series was quietly launched, causing a buzz among tech enthusiasts and industry insiders alike.
Tech media across G20 nations have been abuzz with reviews and unboxing videos, particularly highlighting the Pura 70 Ultra's main camera that extends outward, reminiscent of professional photography gear. This innovative design not only enhances the phone's aesthetic but also allows for a more powerful camera setup within a sleek, thin frame.
Initial tests reveal that the Pura 70 Ultra operates at 5G speeds, matching the performance of the Mate 60 series, even though a 5G icon isn't displayed on the screen. Early teardowns by online reviewers streamed on Chinese social media platforms have noted that the device maintains a cooler temperature compared to its predecessors, addressing common concerns about overheating.
Huawei has introduced four variants of the Pura 70 series: the 70, 70 Plus, 70 Pro, and 70 Ultra. The series launched on Thursday, with the Pro and Ultra versions available immediately, while the Plus and base models went on sale on April 22. Demand has been high, with the models selling out on Huawei's official online store within minutes of release. Starting at 5,499 yuan (approximately $760), the Pura 70 series aims to cater to both tech aficionados and everyday users seeking top-tier smartphone performance.
Looking ahead, Eric Xu, Huawei's acting chairman, announced at a Shenzhen forum that the company plans to release the Mate 70 smartphone later this year. Emphasizing the use of HarmonyOS, Xu stated that Huawei is actively negotiating with major app developers to ensure popular applications are available on their in-house operating system, a strategic move following U.S. sanctions that limited access to technologies like Google's Android.
With these advancements, Huawei continues to solidify its position in the global smartphone market, offering innovative features that resonate with young global citizens, business and tech enthusiasts, and travelers alike.
Reference(s):
cgtn.com
