In a significant shift in the smartphone market, Samsung has reclaimed its position as the world's leading phone maker in the first quarter of 2024, surpassing Apple for the top spot. According to the latest data from International Data Corporation (IDC), Samsung shipped over 60 million units during this period, marking a 10% increase in smartphone sales.
Apple, which enjoyed a strong performance in the previous fourth quarter, saw its iPhone shipments drop by approximately 10%. The tech giant's market share declined to 17.3%, falling behind Samsung and Chinese brands like Huawei, which have been gaining traction in the highly competitive landscape.
Xiaomi, another prominent Chinese smartphone manufacturer, secured the third position with a 14.1% market share in Q1 2024. The company's consistent innovation and competitive pricing strategies have resonated well with consumers worldwide, reinforcing its position among the top players in the global market.
Samsung's latest flagship lineup, the Galaxy S24 series, launched earlier this year, has been a key contributor to its impressive sales figures. The series has been well-received for its cutting-edge features and sleek design, appealing to a broad range of consumers seeking high-performance smartphones.
As the smartphone industry continues to evolve, the competition among top manufacturers like Samsung, Apple, and Xiaomi is intensifying, promising exciting developments in the coming quarters.
Reference(s):
IDC data: Samsung tops Apple, Xiaomi takes 3rd in Q1 phone sales
cgtn.com
