JD.com, one of the leading e-commerce platforms in China, is set to revolutionize the online shopping experience by introducing a livestream session hosted by an AI clone of its chairman and CEO, Liu Qiangdong. Announced on the company’s official WeChat account, this innovative event will take place on Tuesday night.
The AI version of Liu, powered by JD.com’s proprietary language model ChatRhino (known as Yanxi in Chinese), is designed to engage viewers by sharing insights on topics such as food, reading, and lifestyle. Demonstrating advanced capabilities, the AI clone can perform intricate movements, including pinching its thumb and index finger together, to create a more lifelike and interactive experience for the audience.
Content as a Key Battleground in China's E-commerce
In the highly competitive landscape of Chinese e-commerce, content creation has emerged as a crucial factor for capturing market growth. While platforms like Bytedance’s Douyin (China’s TikTok) have been leading the charge, other tech giants are intensifying their efforts to gain a foothold.
Southern China-based Tencent is leveraging its WeChat Channels, a video feature within its messaging and social media app, as a significant growth opportunity. Meanwhile, Meituan, another major player in China’s online marketplace, has recently launched a recruiting initiative aimed at attracting high-quality content creators. Through this plan, individual accounts have the potential to earn up to 30,000 RMB ($4,143) monthly, with additional bonuses ranging from 8,000 to 18,000 RMB.
According to the annual report on China’s internet audiovisual services, the country boasts over 1 billion online audiovisual users. Among these, short video applications enjoy the highest retention rates, with more than 70 percent of users actively engaging with short videos and livestream shopping content. This trend underscores the growing importance of interactive and engaging content in driving user engagement and business growth.
Reference(s):
cgtn.com
