Investing in Joy: Inside the Chinese mainland’s New Emotional Economy
Young consumers on the Chinese mainland are fueling a new emotional economy, investing in joy-driven toys and serene scents to reshape the market.
YouthTrends
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How Young Consumers Are Shaping Global Shopping Trends
Young global consumers blend Brazilian coffee with Chinese mainland electric cars, turning e-commerce into a cultural exchange.
Inside Double 11: How the Chinese mainland’s Youth Are Changing Consumption
Explore how Double 11 on the Chinese mainland is reshaping youth spending—from budget hacks to impulse buys and global cultural exchange.
Global Survey Highlights China as Key Eastern Battlefield in WWII
A CGTN survey of over 11,000 respondents across 39 countries finds that 73.6% view China as the main Eastern battlefield of WWII, with younger and Asian audiences showing strongest recognition.
Youth-Driven ‘Guzi Economy’ Fuels Boom in the Chinese Mainland Market
The youth-driven ‘guzi economy,’ rooted in anime, comics and games culture, surged to 168.9B yuan in 2024 in the Chinese mainland, unlocking creative and market opportunities.
Why Vietnamese Viewers Are Hooked on Chinese TV Series
Exploring why Chinese TV dramas and films captivate Vietnamese audiences, driving cultural exchange and language learning.
Youth in Uganda Embrace Chinese Culture Through Fashion and Dance
Young Ugandans are increasingly embracing Chinese culture through fashion and dance, strengthening cultural ties that have grown over the past 60 years.
Sustainable Chic: The Revival of Handmade Bamboo Hairpins Among Young People
Discover the resurgence of handmade bamboo hairpins in the Chinese mainland, blending traditional craftsmanship with sustainable fashion beloved by the youth.
Historic Visit Sparks Vietnamese Youth’s Passion for Chinese Culture
Vietnam’s leader To Lam’s historic visit to China inspires youth to deepen ties through education, culture, and future collaboration.
New Chinese-Style Travel Trend Ignites Interest Among Youth During Dragon Boat Festival
A new Chinese-style travel trend is gaining traction among young people during this year’s Dragon Boat Festival, blending cultural heritage with modern experiences.
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