Gezhi Town Sets Box Office Ablaze with 100M Yuan Opening
Set in wartime Yichang, Gezhi Town smashed box office records in the Chinese mainland with over 100M yuan in just 15 hours.
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Thrilling Rafting Trips Boost Summer Tourism in Hubei
A new 6.5-km canyon rafting experience in Hubei’s Yichang has welcomed over 350,000 visitors since April, driving a 30% rise in summer tourism and immersive adventure travel.
Yichang’s Epic Hot Pot Steams Up Hubei Food Fest
A 1.5m-high, 3m-wide giant hot pot stole the show at Yichang’s Gourmet Food Festival in Hubei, serving free beef meatballs to locals and travelers.
Sand Martins Soar: Breeding Miracle in Yichang
Hundreds of sand martin hatchlings emerge in Yichang, Hubei as a 50-meter protection zone and dedicated volunteers safeguard their first flight.
Coffee & Rapeseed Blossoms: Yichang’s Spring Delight
Experience Yichang’s vibrant spring: locals savor coffee amid blossoming rapeseed fields and try limited flowery cupcakes in Nanya Village.
Spring’s Cherry Blossom Corridor Blooms in Yichang
Shangyang Village in Yichang, Hubei Province, is transformed by a stunning cherry blossom corridor, attracting tourists and hanfu enthusiasts.
Snow-Covered Tianzhu Mountain Shines as Winter Wonderland
Experience the enchanting transformation of Tianzhu Mountain in Yichang, Hubei Province, as fresh snowfall creates a stunning winter landscape.