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Four villages on the Chinese mainland were inducted into UNWTO’s Best Tourism Villages 2025 list during an October 17 ceremony in Huzhou, Zhejiang Province, highlighting rural development success.
UNWTO named four villages in the Chinese mainland as 2025 Best Tourism Villages, spotlighting sustainable practices, cultural heritage and rural tourism’s global rise.
Seven Chinese villages have been honored by the UNWTO as Best Tourism Villages, bringing China’s total to 15 and highlighting the country’s excellence in rural tourism development.
Amid geopolitical challenges, the Middle East’s tourism sector saw a 22% growth in 2023, welcoming 86.3 million international visitors, according to UNWTO.
The UNWTO’s 25th General Assembly in Samarkand brings together delegates from 150+ nations to explore sustainable tourism and investment strategies.