Unlocking Youth Vitality: The Chinese Mainland’s Trendy Toy Playbook
Explore how the Chinese mainland’s youth are fueling an emotional economy with ACG, cat cafés and trendy toys, reshaping consumer culture in 2025.
TrendyToys
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2025 Shanghai Trendy Toys Expo Draws Fans Nationwide
The 2025 Shanghai Trendy Toys Expo saw fans queue for hours as nearly 500 brands unveiled over 3,000 series, from limited-edition collectibles to AR-enabled figures.
From Factory to Studio: Dongguan Redesigns the Chinese mainland’s Toy Scene
In Dongguan, the Chinese mainland’s toy hub, factories are transforming into design studios. Discover how insiders balance innovation and sustainability to meet growing demand beyond hardcore collectors.