Autumn Colors Spark Tourism Boom in the Chinese Mainland
Scenic spots across the Chinese mainland are seeing an autumn tourism boom as travelers flock to witness vibrant seasonal colors and immersive experiences.
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Scenic spots across the Chinese mainland are seeing an autumn tourism boom as travelers flock to witness vibrant seasonal colors and immersive experiences.
During the Chinese mainland’s National Day holiday, average highway traffic hit 62M vehicles daily, with EVs up 30%. Travelers shifted from hotspots to hidden gems thanks to better transport and digital links.
Domestic travel and retail spending soared during the National Day and Mid-Autumn Festival holiday, highlighting robust consumer demand and a tourism rebound.
An eight-day holiday overlap on the Chinese mainland sparked a record travel surge, with 23M trips on day one and booming Asian destinations like Japan, Singapore and Thailand.
Inbound tourism to the Chinese mainland surged over National Day and Mid-Autumn holidays, with border crossings forecast at 2 million daily and visitors from 100 cities worldwide.
During the eight-day National Day & Mid-Autumn Festival holiday, the Chinese mainland saw a record 1.24 billion cross-regional trips, highlighting a surging travel sector.
Discover how immersive tech powered a travel boom during the Chinese mainland’s eight-day National Day and Mid-Autumn holiday, reshaping tourism with AR, VR, and interactive art.
Domestic tourism on the Chinese mainland surged during the eight-day National Day and Mid-Autumn Festival holiday, with over 336 million trips on day one and record crowds nationwide.
Demand for travel in the Chinese mainland surged on the first day of Golden Week, with 340M trips and scenic spots selling out as millions hit the roads, rails and skies for the extended holiday.
The Chinese mainland’s services trade hit 4.58 trillion yuan in Jan–Jul 2025, up 8.2%, driven by travel, digital services and e-commerce, marking a robust recovery for global mobility and online trade.