
Becerra Goes TikTok-Only in Spanish to Capture California’s Latino Vote
Xavier Becerra’s campaign taps TikTok’s Spanish-language surge to connect with California’s Hispanic voters, leveraging Pew data showing nearly half use the app.
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Xavier Becerra’s campaign taps TikTok’s Spanish-language surge to connect with California’s Hispanic voters, leveraging Pew data showing nearly half use the app.