Live and Unfiltered: Inside a Matcha Sales Livestream
Reporter Lucy Lv goes live in a one-shot matcha sales livestream. Step into the studio countdown for a raw, fast-paced look behind the scenes of digital commerce.
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Yiwu’s Live Commerce Transforms Global Trade
Yiwu, China’s largest wholesale market, leverages live commerce to boost international trade, surpassing 560 billion yuan in exports through innovative live streaming strategies.