
How Jiangsu’s Local Football League Became a Viral Festival
A grassroots city football league in Jiangsu Province on the Chinese mainland has turned matches into a viral festival, packing stadiums and energizing the local economy.
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A grassroots city football league in Jiangsu Province on the Chinese mainland has turned matches into a viral festival, packing stadiums and energizing the local economy.
Jiangsu’s Su Chao grassroots football league drew 180,000+ fans, boosting tourism and local economies in host cities.
The Jiangsu City Football League drew nearly 10,000 fans per game, sparking viral online buzz and turning Dragon Boat holiday matchdays into vibrant cultural festivals across the province.