
China’s Golden Week: Top Travel Trends and What to Expect
China’s Golden Week travel boom: discover the top 3 outbound trends and immersive inbound experiences across the Chinese mainland.
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China’s Golden Week travel boom: discover the top 3 outbound trends and immersive inbound experiences across the Chinese mainland.
Inbound tourism to the Chinese mainland surged 173% over the May Day holiday, driven by new tax refund policies, visa-free perks, and Shanghai’s optimized shopping experience.
Enhanced payment services like QR codes and tap-to-pay have fueled a 6.3% growth in China’s inbound tourism during the 2025 Spring Festival.
China’s inbound tourism surged by 60% during the National Day holiday, outpacing outbound travel. The 144-hour visa-free policy and initiatives boosted foreign visitor consumption and accommodation.
China welcomes a 130% increase in inbound tourism this Labor Day, thanks to improved payment systems and a new visa-free policy.
China is boosting inbound tourism with new visa policies and improved mobile payment options, welcoming over 3.2 million foreign visitors during Lunar New Year.
China’s visa-free policy for select countries led to a 28.5% increase in inbound visitors in December 2023, with over 214,000 entries recorded.