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During the Chinese mainland’s National Day & Mid-Autumn Festival holiday, retail sales rose 3.3%, box office topped ÂĄ1.8B, and travel surged 6.2%, led by green tech and long-haul tourism.
This Mid-Autumn, the Chinese mainland’s “Reunion Economy” ignites a surge in holiday spending, with family reunions driving record retail, dining, and travel growth.
China’s Dragon Boat Festival holiday sparks 657M cross-region trips, energizing tourism and consumption and blending ancient traditions with modern travel trends.
The National Retail Federation forecasts a 3.5% increase in holiday spending for 2024, totaling over $980 billion this November and December.
During the three-day Qingming Festival, travel spending on the Chinese mainland surged as people paid respects to ancestors and embraced spring outings.