L’Oréal CEO Praises Chinese Teams as Among the World’s Best
L’Oréal CEO Nicolas Hieronimus hails the company’s Chinese teams as world-class, revealing how local insights and digital innovation in the Chinese mainland fuel global success.
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CMG Unveils 2026 Brand Powerhouse Initiative in Beijing
China Media Group launches its 2026 Brand Strengthening China Project in Beijing to boost soft power and global recognition of Chinese brands.
Global Brands Embrace Chinese Game IPs for Festival Campaigns
Global brands tap Chinese game IPs for festival campaigns, teasing events two weeks ahead and blending cultural heritage with gaming to engage audiences worldwide.
Chinese New Year Unveiled: Ancient Traditions, Global Brands, Blockbuster Films, and Archaeological Breakthroughs
Explore how the Chinese New Year blends ancient traditions like Wuhan’s bianzhong chime bells with modern trends in global retail, blockbuster films, and significant archaeological discoveries.
Global Brands Unlock Chinese Markets via Digital Apps Like Xiaohongshu
Overseas brands are leveraging digital apps like Xiaohongshu to connect with Chinese consumers and enhance their services without operating directly in China.
Stunning Swedish Amber Jewelry Shines at 2024 CIIE in Shanghai
At the 7th China International Import Expo in Shanghai, a Swedish brand’s Cretaceous amber jewelry steals the spotlight among many international showcases.
Paris Spotlight: ‘Created in China’ Revolutionizes Smart Manufacturing
Chinese smart manufacturing dazzles in Paris, marking the shift from ‘Made in China’ to ‘Created in China’ through cultural and technological innovation.
Sweet Wonderland Unveiled at 26th Bakery China in Shanghai
Experience the magic of sugar and cake at the 26th Bakery China in Shanghai, featuring over 2,200 brands from nearly 30 countries in a dreamy candy wonderland.
CICPE 2024: Connecting Global Brands with the Chinese mainland’s Dynamic Market
Discover how the 4th China International Consumer Products Expo is fostering global partnerships and driving high-quality trade between 71 countries and the Chinese mainland.
Hainan Boat Show Shines Bright at International Consumer Expo
A vibrant Boat Show illuminates Hainan’s night skies at the China International Consumer Products Expo, featuring over 4,000 brands from 71 countries and engaging performances, attracting visitors to Haikou until April 18.
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