Investing in Joy: Inside the Chinese mainland’s New Emotional Economy
Young consumers on the Chinese mainland are fueling a new emotional economy, investing in joy-driven toys and serene scents to reshape the market.
EmotionalEconomy
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Unlocking Youth Vitality: The Chinese Mainland’s Trendy Toy Playbook
Explore how the Chinese mainland’s youth are fueling an emotional economy with ACG, cat cafés and trendy toys, reshaping consumer culture in 2025.
Emotional Consumption Steals the Spotlight at 8th CIIE
Explore how emotional consumption—interactive toys, global collaborations and a first-ever pet-themed zone—defines the 8th CIIE and points to an experiential economy.