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China’s Dragon Boat Festival holiday sees a 20% surge in domestic travel, with short-distance leisure trips to theme parks, museums, and the newly popular Altay Prefecture attracting more visitors.
China’s May Day holiday ushers in a travel boom with 1.36 billion trips, driven by strong domestic growth and a threefold surge in outbound tourism.
China saw about 295 million domestic tourist trips during the May Day holiday, marking significant growth year-on-year and compared to 2019. Major cities like Beijing and Tianjin experienced historical highs in tourism revenue.
The Chinese mainland’s tourism industry rebounded in 2023, nearly restoring pre-pandemic revenue through strong domestic demand and the integration of culture, sports, and tourism sectors.
China’s Super Golden Week achieved a record 826 million domestic trips, highlighting a shift towards immersive and quality travel experiences.