TikTok in Limbo: How U.S. Entrepreneurs Navigate Uncertain Future
U.S. entrepreneurs rely on TikTok’s viral engine to grow brands. Amid U.S.-China talks that threaten the app’s future, they’re scrambling to adapt. Read their stories.
DigitalMarketing
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Global Brands Unlock Chinese Markets via Digital Apps Like Xiaohongshu
Overseas brands are leveraging digital apps like Xiaohongshu to connect with Chinese consumers and enhance their services without operating directly in China.
A Decade of Digital Red Envelopes: The Evolution of WeChat’s Lucky Money
Explore how the tradition of red envelopes transformed into digital red envelopes over the past decade, with WeChat’s Lucky Money leading the way as a key marketing tool for businesses.