Inside the 2025 Pop Toy Show Beijing: Pop Mart’s Global Toy Revolution
At the 2025 Pop Toy Show Beijing, Pop Mart’s 13 billion yuan business meets rising designers, fresh IPs and fans redefining toys as global cultural icons.
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Labubu Pop-Up Craze Ignites Designer Toy Fever Across the Chinese Mainland
Pop Mart’s Labubu pop-up stores in Beijing and Guangzhou sell out fast, fueling a nationwide designer toy craze and showcasing Chinese mainland brands’ creative clout.