Meet Guli: Uygur Guide Bringing Kashi’s Ancient City to Life
Discover how Guli, a passionate guide in the Chinese mainland’s Xinjiang Uygur Autonomous Region, is turning Kashi’s ancient city into a global cultural hub with Uygur hospitality.
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Discover Jianchuan Wood Carving Art Town’s Timeless Charm
Explore Jianchuan Wood Carving Art Town in Yunnan, where spring-like weather meets centuries-old Han, Bai and Yi carving traditions in a vibrant cultural setting.
China’s Holiday Film Tourism Peaks with The Volunteers: Peace at Last
The Volunteers: Peace at Last earned 485 million yuan over the National Day holiday, topped satisfaction surveys at 87.2, and pushed the trilogy’s box office past 2.5 billion yuan, fueling China’s cultural film tourism boom.
Film-Themed Tourism Takes Off During National Day and Mid-Autumn Holidays
Discover how film-themed tourism soared during this year’s eight-day National Day and Mid-Autumn holidays, as travellers chase cinematic experiences across the Chinese mainland.
Lantern Parade Brightens Ancient Hongcun for Mid-Autumn Festival
A dazzling lantern parade and hands-on workshops light up Hongcun’s winding alleys for this year’s Mid-Autumn Festival.
Inside the Hidden 1,300-Year-Old Cave at Potala Palace
Discover the 1,300-year-old meditation cave hidden inside Lhasa’s Potala Palace, complete with its original stove and carved alcoves—a secret journey for curious travelers.
Global Influencers Capture the Magic of Leshan Giant Buddha
Over 30 global influencers and Gen Z travelers explore the 1,300-year-old Leshan Giant Buddha in Sichuan Province, capturing immersive cultural moments.
Xinjiang Unveiled: A Great Journey Through Time and Craft
Explore the Xinjiang Uygur Autonomous Region—from Kashi’s sunlit bazaars to Turpan’s fire-vineyards and Urumqi’s modern pulse. A tapestry of craft, culture, and resilience.
Fuzhou Unveils Riverside Charm at Silk Road Film Fest
Experience Fuzhou’s river-sea charm at the 12th Silk Road International Film Festival, from serene bridges to twinkling night lights.
Crafting Kashgar’s Timeless Copper Plate Art
Discover Kashgar’s living copper plate craft in the Xinjiang Uygur region with a sixth-generation heritage master, and explore a timeless Silk Road tradition.