Sinkhole to Sanctuary: Guangxi’s Cliffside Bookstore
Discover how a cliffside bookstore in Guangxi in the Chinese mainland transforms a massive sinkhole into a sustainable cultural retreat with 3,000+ books.
CulturalTourism
China, France Pledge to Deepen People-to-People Exchanges
Wang Yi and Jean-Noel Barrot pledged to deepen China–France people-to-people exchanges at their 7th high-level dialogue, focusing on youth mobility, local partnerships and innovation-led projects.
Beijing Ignites Summer with First Museum Season & Tourism Expo
Beijing, the Chinese mainland’s capital, kicks off its first Museum Season and Cultural Tourism Expo, drawing over 500 exhibitors from 22 countries for a summer of heritage and creativity.
SIFF’s Opening Film Sparks Tourism Boom at Shanghai’s Zhapu Road
The 27th SIFF opening film “She’s Got No Name” has turned Shanghai’s Zhapu Road into a cultural tourism hotspot, fusing heritage architecture with modern commerce and spurring local growth.
Love in Red: China’s Wedding Traditions Shine in Ninghai
Discover how Ninghai’s Ten Miles of Red Dowry fair—featuring red silk parades and revived rituals—is fueling a wedding tourism surge in the Chinese mainland.
New Visa-Free Policy Sparks Surge in Authentic China Travel
China’s visa-free entry policy is drawing travelers beyond the Great Wall to immersive local experiences, from hutong tours to traditional tea ceremonies.
Esports Tourism Breathes New Life into Chinese Mainland Economy
Esports tourism is injecting fresh energy into the Chinese mainland economy. Sold-out finals, citywide gaming tours and cross-border events are reshaping cultural travel.
China’s Labor Day Holiday: 314M Trips & Cultural Tourism Soars
Industry data shows China saw 314M domestic trips over Labor Day, up 6.4%, with tech-driven cultural tourism experiences boosting traveler enthusiasm.
Cultural Tourism Soars as Visitors Relive Ancient Days at Hengdian Studios
Cultural experiences drive tourism trends at Hengdian World Studios this May Day holiday, where visitors donned traditional costumes to relive ancient China.
Step Back in Time: Ancient China Comes Alive at Hengdian This May Day
This May Day, step into ancient China at Hengdian World Studios. Don traditional costumes, join live performances, and experience immersive cultural travel like never before.