Xinjiang Ili Heavenly Horses Festival Kicks Off 2025 Season
The 2025 Xinjiang Ili Heavenly Horses Culture and Tourism Festival kicks off a five-month celebration in Zhaosu County with equestrian competitions, cultural shows, and academic seminars.
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Shanghai Summer Ignites Immersive Cultural Adventure
Shanghai’s “Shanghai Summer” transforms the city into a 3-month immersive festival with cosplay, live shows, martial arts and city walks, boosting its global tourism appeal.
Global Mayors Converge in Qingdao to Ignite Cultural Tourism
Mayors from Regensburg, Piraeus and Shimonoseki met in Qingdao to explore maritime tourism, historic city revitalization and cultural exchange, forging new sister-city partnerships.
Xixia Imperial Tombs Earn UNESCO World Heritage Status
UNESCO inscribes the Xixia Imperial Tombs in the Chinese mainland’s Ningxia Hui Autonomous Region as the 60th World Heritage site, sparking new cultural and travel possibilities.
Sinkhole to Sanctuary: Guangxi’s Cliffside Bookstore
Discover how a cliffside bookstore in Guangxi in the Chinese mainland transforms a massive sinkhole into a sustainable cultural retreat with 3,000+ books.
China, France Pledge to Deepen People-to-People Exchanges
Wang Yi and Jean-Noel Barrot pledged to deepen China–France people-to-people exchanges at their 7th high-level dialogue, focusing on youth mobility, local partnerships and innovation-led projects.
Beijing Ignites Summer with First Museum Season & Tourism Expo
Beijing, the Chinese mainland’s capital, kicks off its first Museum Season and Cultural Tourism Expo, drawing over 500 exhibitors from 22 countries for a summer of heritage and creativity.
SIFF’s Opening Film Sparks Tourism Boom at Shanghai’s Zhapu Road
The 27th SIFF opening film “She’s Got No Name” has turned Shanghai’s Zhapu Road into a cultural tourism hotspot, fusing heritage architecture with modern commerce and spurring local growth.
Love in Red: China’s Wedding Traditions Shine in Ninghai
Discover how Ninghai’s Ten Miles of Red Dowry fair—featuring red silk parades and revived rituals—is fueling a wedding tourism surge in the Chinese mainland.
New Visa-Free Policy Sparks Surge in Authentic China Travel
China’s visa-free entry policy is drawing travelers beyond the Great Wall to immersive local experiences, from hutong tours to traditional tea ceremonies.