Rose fairy Xiao Miaoyue blossoms into pop culture
Discover how the Rose Conference mascot Xiao Miaoyue blooms into pop culture with a POP MART collaboration—limited-edition blind boxes, pins, and more.
CulturalIP
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Ne Zha 2 Sparks Billion-Dollar Cultural Economic Wave
Ne Zha 2’s record-breaking box office success sparks a billion-dollar economic ripple effect across merchandise, tech, and tourism sectors.