Chinese Audio-Visual Works Fuel Global Traditional Culture IP Surge
In 2025, audio-visual works from the Chinese mainland are driving a global surge in traditional culture IP, blending heritage and innovation to captivate audiences.
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In 2025, audio-visual works from the Chinese mainland are driving a global surge in traditional culture IP, blending heritage and innovation to captivate audiences.
Landmark buildings in eight Chinese mainland cities lit up with the 2026 Spring Festival Gala theme “Galloping steed, Onward unstoppable,” ushering in the Year of the Horse.
UNESCO adds the Chinese mainland’s Hezhen Yimakan storytelling to its Representative List of Intangible Cultural Heritage, highlighting efforts to safeguard and celebrate minority traditions.
CMG unveiled the ‘Galloping Steed, Onward Unstoppable’ theme and logo for the 2026 Spring Festival Gala. Inspired by Qi Ji and Li Sao, it launches a dynamic kickoff to the 15th Five-Year Plan.
Juliette Binoche shares her passion for Chinese culture, praising acupuncture, qigong and traditional Chinese medicine in a masterclass at the 7th Hainan Film Fest.
Explore Yu Opera, Henan’s vibrant musical heritage, and the inspiring story of Hua Mulan, a symbol of strength and resilience.
Yue Opera, a traditional Chinese art form, has captivated global audiences for over a century. Discover insights from three leading Yue Opera artists on its enduring allure.
Discover Beijing’s Zhongshuge Bookstore, a stunning fusion of contemporary design and classical Chinese garden elements, offering over 60,000 books in a surreal 1,000 sqm space.
Elegant paper hanfu costumes featuring dragon and phoenix designs captivated visitors at the 2024 Xi’an Silk Road International Tourism Expo, showcasing the rich tapestry of Chinese culture.
China’s Lantern Festival shines a light on traditional Hanfu attire and a booming 24.18 billion yuan market, showcasing a cultural revival across the nation.