Ne Zha 2’s Cultural Boom Boosts China’s Domestic Spending
Ne Zha 2 smashed records and sparked a cultural consumption boom—from box-office hits to merchandise and tourism—unlocking fresh domestic growth in the Chinese mainland.
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‘Ne Zha 2’ Shatters Records: The Tech & Art Behind China’s Blockbuster
China’s ‘Ne Zha 2’ dominates the box office with 5.775B yuan, blending cutting-edge tech and art. Behind its success: six years and a dedicated team tackling creative challenges.