
Youth-Driven ‘Guzi Economy’ Fuels Boom in the Chinese Mainland Market
The youth-driven ‘guzi economy,’ rooted in anime, comics and games culture, surged to 168.9B yuan in 2024 in the Chinese mainland, unlocking creative and market opportunities.
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The youth-driven ‘guzi economy,’ rooted in anime, comics and games culture, surged to 168.9B yuan in 2024 in the Chinese mainland, unlocking creative and market opportunities.
At CICAF 2025 in Hangzhou, Black Myth: Wukong dazzles crowds with stunning visuals and reimagined mythology, underscoring the rise of Chinese mainland ACG culture.