The FIFA Club World Cup is heading into its final stage on American soil, showcasing top clubs from across the globe.
Despite success on the pitch, early matchups in U.S. venues recorded disappointing attendance, prompting questions about local marketing strategies and fan engagement.
CGTN’s Dan Williams reports that some fixtures saw only a fraction of stadium capacity filled, leaving modern arenas noticeably underused compared with expectations.
Experts note that blending global club loyalty with a knockout format poses a unique challenge in a market dominated by established domestic leagues and competing fall sports.
With the tournament’s climax approaching, organizers have an opportunity to boost interest through community events, targeted digital campaigns, and youth initiatives that bring club legends directly to fans.
The coming days will reveal whether this latest FIFA experiment can fill seats, ignite local passion, and solidify the Club World Cup as a fixture in U.S. sports culture.
Reference(s):
cgtn.com
