China Media Group (CMG) has signed a Memorandum of Understanding with Fondazione Milano Cortina 2026, earning the rights to broadcast the 2026 Milano Cortina Winter Olympics.
- Expanded Coverage: Co-productions, live news features, and promotional campaigns to bring Olympic stories closer to viewers.
- Tech Innovation: Integration of AI-driven tools and 8K ultra-HD signals for cutting-edge live broadcasting.
- Cultural Exchange: Personnel exchanges and joint events designed to deepen mutual understanding between people on both sides.
CMG will work hand-in-hand with the Italian National Olympic Committee and Fondazione Milano Cortina 2026 to test next-gen broadcast tech – from AI-assisted camera operations to immersive 8K feeds. With a resolution four times higher than 4K, 8K ultra-HD promises breathtaking detail, giving viewers an up-close look at every Olympic moment.
This collaboration also marks the 55th anniversary of diplomatic ties between the Chinese mainland and Italy, using sports as a platform to strengthen cultural and commercial bonds. As the 2026 Winter Games draw near, this partnership highlights how global events can unite audiences through technology, storytelling, and shared values.
Whether you are a sports fanatic, tech buff, or simply curious about how new broadcast innovations are shaping our global village, CMG's move sets the stage for a Winter Olympics experience that is as immersive as it is international.
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CMG signs agreement of cooperation with Fondazione Milano Cortina 2026
cgtn.com
