In a significant move to expand its global footprint, the Spanish La Liga has entered into a groundbreaking copyright agreement with China Media Group (CMG). This deal grants CMG exclusive broadcasting rights for La Liga matches in the Chinese mainland and Macao, ensuring that fans across these regions can enjoy live games through all CMG media platforms this season.
During an exclusive interview earlier this month, Javier Tebas, president of La Liga, sat down with Mike Fox from CGTN Sports Scene to discuss the implications of this partnership. Tebas highlighted the importance of tapping into the vast Chinese market, which not only boosts the league's international presence but also fosters deeper cultural exchanges through sports.
\"This collaboration with CMG marks a new chapter for La Liga, allowing us to reach millions of passionate football fans in China and Macao. We are committed to delivering top-tier football content that resonates with audiences worldwide,\" Tebas remarked.
The agreement also comes at a time when La Liga is undergoing strategic developments, including a revamped format for the UEFA Champions League. Tebas emphasized that the league's growth in emerging markets like China is pivotal for its long-term success and global appeal.
With CMG's extensive media network, La Liga aims to enhance fan engagement through innovative broadcasting solutions and localized content, making the Spanish league more accessible and enjoyable for Chinese viewers.
This partnership not only signifies La Liga's commitment to international expansion but also underscores the importance of strategic alliances in the ever-evolving landscape of global sports broadcasting.
Reference(s):
Exclusive: La Liga president Tebas talks about cooperation with CMG
cgtn.com