In an exciting development for football fans in China, China Media Group (CMG) and Spain's top football league, La Liga, have announced a groundbreaking media rights cooperation.
The agreement, unveiled on Tuesday, ensures that CMG will broadcast the 2024-25 La Liga matches across all its platforms, encompassing both television and digital media. This partnership not only broadens the accessibility of La Liga content in China but also signifies a deepened collaboration between the two organizations.
La Liga president Javier Tebas expressed his enthusiasm about the partnership, stating, \"We're thrilled to work with CMG to bring the excitement of the Spanish league to Chinese audiences. Football has the power to bridge cultures, and through our combined efforts, we hope to foster a strong bond of friendship and mutual understanding between our peoples.\"
Beyond broadcasting, the collaboration will extend to business communications and initiatives aimed at promoting youth development within the sport. Tebas highlighted the league's commitment to sharing its extensive experience with CMG to support the growth of China's football industry.
Addressing the challenge of time differences between China and Spain, La Liga has proactively adjusted the kickoff times of major matches, including the highly anticipated \"El Clasico\" between Real Madrid and Barcelona. This strategic move ensures that Chinese fans can enjoy these marquee games live, enhancing their viewing experience.
Looking ahead, Tebas indicated plans for further discussions with CMG to explore additional ways to cater to the needs of Chinese football enthusiasts, including advancements in broadcasting technologies and tailored content delivery.
This partnership marks a significant step in expanding La Liga's global footprint and underscores CMG's dedication to delivering premier international sports content to its diverse audience.
Reference(s):
cgtn.com
