The NCAA women's basketball game between the Iowa Hawkeyes and Louisiana State University (LSU) Tigers has set a new TV ratings record in the United States, according to ESPN.
In a thrilling Elite Eight matchup on Monday night, the Iowa Hawkeyes secured a 94-87 victory over the LSU Tigers. The game attracted an impressive average of 12.3 million viewers on ESPN, making it one of the most-watched sporting events outside of NFL football over the past year.
This surge in viewership highlights the growing popularity and support for women's basketball, showcasing the sport's ability to captivate a large and diverse audience. The record-setting game not only celebrates the athletes' performances but also underscores the increasing visibility and recognition of women's sports in the media landscape.
Reference(s):
ESPN: Iowa-LSU women's basketball game sets U.S. TV ratings record
cgtn.com
