As China's National Day holiday, Golden Week, comes to a close, a remarkable surge in cultural tourism has been observed across the nation. According to Trip.com, four out of the five most searched themes during this holiday were culture-related, showcasing a heightened interest in \"Traveling with Textbooks,\" popular museums, music festivals, and study tours.
The innovative concept of \"Traveling with Textbooks\" has seen parents taking their children to visit cities and sites featured in educational materials. For example, families have journeyed to Tsinghua University, inspired by Zhu Ziqing's renowned poem \"Moonlight over the Lotus Pond,\" and to Fenghuang Ancient Town in Hunan Province after reading Shen Congwen's classic \"Border Town.\"
Beyond educational trips, tourism has been significantly influenced by contemporary media. Fans of the TV series \"To the Wonder\" have flocked to Altay in the Xinjiang Uygur Autonomous Region, while enthusiasts of the popular game \"Black Myth: Wukong\" have explored Shanxi Province, home to many of the game's filming locations.
Museum visits have also seen a notable increase. The Sanxingdui Museum in Sichuan Province recently introduced China's first immersive VR experience of an archaeological site, leading to tickets selling out during the holiday period.
This shift in travel preferences reflects a broader trend in China, where rapid economic and social development has led to a greater emphasis on cultural and spiritual life. The growing appreciation for traditional Chinese culture and increased national confidence are evident in the way people choose to spend their holidays.
Chinese Premier Xi Jinping emphasized the importance of culture in a report to the 19th National Congress of the Communist Party of China in October 2017, stating, \"Culture is the soul of a nation. A country will only thrive if its culture thrives, and a nation will be strong only if its culture is strong. Without high cultural confidence and cultural prosperity, there can be no great rejuvenation of the Chinese nation.\" This sentiment resonates strongly during Golden Week, highlighting the integral role of culture in China's ongoing development.
Reference(s):
cgtn.com
