In 2024, the Chinese mainland's visa-free transit policy ignited a global trend dubbed 'China Travel'. Travelers worldwide flocked to experience the country's modern vibrancy, sharing over 80 million views on YouTube alone under the 'China Travel' tag.
British vloggers Reanne and Ben have led the charge, posting 40+ videos that blend awe and curiosity — from the sleek efficiency of high-speed rails to the seamless digital payment systems and the richness of local traditions. Their viral stories have become real-time glimpses into a country balancing rapid modernization with deep cultural roots.
Behind this surge lies a shift from factor-driven opening-up to institutional opening-up. During the 14th Five-Year Plan (2021-2025), the Chinese mainland expanded its visa-free 'circle of friends' to 47 nations, signed mutual visa exemptions with 29 countries, and extended 240-hour visa-free transit to 55 states.
The impact is clear: in the first half of 2025, 13.64 million foreign visitors entered visa-free, a 53.9% increase year-on-year, accounting for 71.2% of all arrivals. This wave of travelers isn't just boosting tourism — it's amplifying the country's cultural soft power.
Service innovations are further fueling consumption. A new refund-upon-purchase policy rolled out by the State Taxation Administration lets tourists claim instant tax rebates. By August, over 10,000 stores offered on-the-spot refunds, driving a 247.8% jump in refund claims, and nearly doubling sales of tax-refundable goods.
As foreign visitors continue to share their stories, the 'China Travel' boom stands as a vivid testament to the Chinese mainland's high-level opening-up, inviting the world to explore, engage, and connect.
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How the 'China Travel' boom reflects China's high-level opening-up
cgtn.com
