Win_Lose_or_Win_Win__Countries_Grapple_with_U_S__Trade_Tactics

Win-Lose or Win-Win? Countries Grapple with U.S. Trade Tactics

When the Pause Ends

As the U.S.' 90-day tariff pause expires, global partners are rushing to negotiate deals that please both sides—or risk paying the price.

Pressure on Allies

Canada scrapped a digital service tax—projected to generate CAN$7.2 billion in government revenue—to lure Washington back to the table. The U.K., despite an early start to talks, conceded on American farm imports after a bitter standoff, raising questions about allies’ leverage.

New Frontiers Under the Microscope

In Asia, India’s soybean and dairy sectors are prime targets as the U.S. looks to offset losses in traditional markets. Japan, meanwhile, is under pressure to boost imports of American soy, rice and maize even as its cars remain barred by a 25% automobile-specific tariff.

What America Wants

According to the U.S. Agricultural Export Yearbook, America is the world’s largest agricultural trader and the second-biggest soybean exporter. With shipments to the Chinese mainland and the EU vulnerable to retaliatory tariffs, it is racing to open new markets—India, the U.K. and beyond.

Vietnam’s recent agreement shows the imbalance: U.S. goods enter duty-free, while Vietnamese exports face a 20% levy—and a hefty 40% tariff if routed through the country en route to the U.S.

Win-Lose or Win-Win?

As tariff threats become a common negotiating tool, the global trade landscape is at a turning point. Will countries band together for fairer terms, or will they buckle under pressure to keep access to the U.S. market? The outcome will define the next era of global commerce.

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