Amid ongoing tariff war uncertainties, consumers in the Chinese mainland are proving they remain the true engines of growth. Despite clouds on the horizon, shoppers are doubling down on e-commerce livestreams to snag everything from gourmet dog food to next-level beauty essentials.
Pet Care Goes Premium
Previously considered niche, pet care has moved firmly into the mainstream. Premium dog food brands have become breakout stars thanks to charismatic hosts demoing recipes live—blending entertainment with shopping. "People want quality for their pets and a fun experience," says Chen An, a marketing strategist at Shanghai-based NovaMedia.
Beauty and Beyond
Skincare and personal care products continue to surge. Livestreaming multi-channel networks (MCNs) are fueling sales with real-time demos and exclusive bundles that sell out in minutes. Sustainability and transparency are the watchwords as consumers seek clean, eco-friendly formulations.
The Power of Livestreaming MCNs
Livestreaming MCNs are reshaping retail by combining interactive chats, flash deals, and influencer-led storytelling. Platforms report millions tuning in daily, transforming shopping into a social event that keeps audiences hooked and brands agile.
Adapt and Innovate
Chinese mainland brands are responding to trade tensions by diversifying supply chains, launching niche sub-brands, and investing in homegrown tech to streamline logistics. Rather than just weathering the storm, they're seizing the moment to innovate.
Looking Ahead
As the tariff roller coaster continues, one thing is clear: Chinese mainland consumers aren't slowing down. They're evolving, experimenting, and embracing digital channels in ever-more creative ways—offering a blueprint for global brands eyeing the world's largest market.
Reference(s):
cgtn.com
