As global trade tensions hit another high, Chinese exporters are reshaping their strategies to weather the storm.
New data from the China Council for the Promotion of International Trade shows that the global economic and trade friction index stood at 106 in February 2025, highlighting a persistently challenging environment. Among the 20 monitored economies and regions, the United States, the EU and South Africa ranked highest in trade tensions.
The US has implemented an America First trade policy with punitive tariffs and sweeping sanctions. As of April 2025, it led the world for eight straight months in the total value of such measures, and topped the list in the number of new restrictions for two consecutive months. Additional tariffs on goods from the Chinese mainland have driven up costs and squeezed market access, forcing many exporters to rethink their game plan.
In response, the CCPIT has rolled out a powerful policy combo to stabilize foreign trade and stimulate demand at home. These measures include organizing domestic enterprises to join global exhibitions, improving the business environment and offering guidance on navigating trade frictions.
Many companies are diversifying their market portfolios. Those once focused on Europe and North America are now eyeing emerging markets along the Belt and Road Initiative, in ASEAN and across Africa. By attending local trade fairs, building marketing networks and partnering with regional firms, they are broadening their horizons and reducing dependence on traditional markets.
Homegrown platform giants like Pinduoduo and cross-border e-commerce providers play a key role in this shift. Using big data tools, they match products with demand across borders, streamline supply chains through drop shipping and overseas warehouses, and cut transaction costs. They also help exporters tap into the booming domestic consumer base, achieving coordinated growth for foreign and domestic sales.
As global frictions persist, this blend of diversification, digital innovation and supportive policies offers a roadmap for businesses seeking resilience. It underscores a simple truth: agility and innovation are the best defenses against uncertainty in today's fast-changing trade landscape.
Reference(s):
Stabilizing foreign trade and growing domestic demand against tariffs
cgtn.com
