In the Chinese mainland, a fresh wave of consumer enthusiasm is transforming how young people express themselves. The catchy slogan "Buy goods for good moods" has resonated with Gen Z and Millennial consumers, turning everyday purchases into emotional investments.
This innovative "goods economy" revolves around collectibles inspired by anime, comics, games, novels, and cosplay. Ranging from affordable badges, posters, and trading cards to more elaborate model figures and plush toys, these products offer both fun surprises and narrative depth. Many buyers, whether a teenage fan adorning a room with mini figures or a young professional seeking a unique weekend treat, find solace and excitement in the mystery of a "blind box" reveal.
A standout example is the Labubu doll, characterized by its pointed ears and playful, slightly mischievous grin. Created by Hong Kong artist Kasing Lung, Labubu has quickly become a top seller in stores across the Chinese mainland. Social media buzz, notably amplified by posts from K-pop singers, has fueled rapid sell-outs with even limited editions sparking resale excitement.
This cultural trend not only redefines the perception of "made in China" products but also opens up fresh economic drivers. As young consumers seek items that blend storytelling with tangible value, the goods economy is reshaping creative commerce and influencing global markets.
Reference(s):
cgtn.com
