As consumption leads the growth of the Chinese mainland's economy, the tourism market is becoming an increasingly important cornerstone for economic expansion. Amid this thriving market, two key trends are emerging: Chinese culture and new media.
According to data from the Ministry of Culture and Tourism of the Chinese mainland, during the seven days of the recent National Day Holiday, 765 million people traveled within China. This figure represents a 5.9% increase from the previous year and a 10.2% rise compared to 2019, the year before the pandemic. Total tourism spending reached 701 billion yuan ($99.2 billion), a 6.3% increase from 2019.
Chinese culture, with its thousands of years of history, is increasingly attracting both domestic and international tourists. The vast territory of the Chinese mainland means that even within different cities, cultures can be unique and distinct. This diversity fosters a thriving domestic tourism market rich with varied attractions.
For instance, the historical buildings and heritage sites of Beijing captivate tourists from southern provinces like Fujian, Guangdong, and Hainan. Conversely, tulou—traditional Fujian earth buildings unique to the Hakka community—offer a cultural surprise to residents from other regions.
For businesses and local governments aiming to boost their local tourism markets, emphasizing local culture has become a highly effective strategy. By highlighting aspects such as historical heritage, local architecture, traditional attire, and cuisine, tourism products become more diverse and appealing, attracting a larger number of visitors.
Reference(s):
Culture and new media: the new trends of China's tourism market
cgtn.com
