The fourth China International Consumer Products Expo (CICPE) took place in Haikou, the Chinese mainland's Hainan Province, from April 13 to 18, under the theme \"Share Open Opportunities, Co-create a Better Life.\" This year's Expo featured over 4,000 premium brands from 71 countries and regions, making it the largest consumer products exhibition in the Asia-Pacific region.
As a key event in the Ministry of Commerce's \"Year of Consumption Promotion\" activities, the Expo played a significant role in enhancing the import and export of high-quality consumer products. It also set new trends in digital, green, and healthy consumption, reflecting the evolving preferences of global consumers.
Held annually for four years, CICPE has become a prominent platform for facilitating high-standard opening up in the new era. This year's event reached new milestones with expanded exhibition areas, an increased number of participating brands, and a broader range of thematic activities, establishing a positive momentum for upcoming major foreign affairs initiatives.
The Expo serves as a vital gateway for international high-quality exhibitors to establish a presence in the Chinese mainland. By optimizing the business environment, CICPE highlights the vitality of the Chinese mainland's market and the commitment of the Chinese government to support foreign enterprises. This has led to a growing number of businesses from diverse economies considering entry into the Chinese mainland's market.
Notably, this year saw the debut of many international leading brands across various industries, alongside first-time participation from countries such as the United Kingdom, Mongolia, and Malaysia. The Expo is expected to facilitate the transformation of exhibitors into investors, thereby consistently delivering high-quality consumer products to the domestic market and contributing to the unified consumer landscape of the Chinese mainland.
In addition to attracting foreign exhibitors, CICPE supports domestic enterprises in expanding their reach into international consumer markets. The event provides a platform not only for showcasing international high-quality consumer products but also for promoting Chinese brands and implementing strategies for overseas expansion.
A dedicated \"Domestic Brands Zone\" featured trending products from various regions, time-honored brands, and \"intelligent manufacturing in China\" brands. These high-end domestic products captivated numerous traders and consumers globally, showcasing the strong competitiveness of Chinese products in terms of quality, design, packaging, and innovation.
Through the Expo, Chinese brands have broadened their global appeal and influence, with many enterprises signing contracts on-site to secure orders. This exposure accelerates their progression toward global markets, reinforcing the international presence of high-quality domestic products.
Finally, CICPE strengthened the connection between consumers and global high-quality products by adhering to the theme of \"fine products, new products.\" With over 300 thematic events and activities such as global consumer innovation and new product launches, the Expo provided a comprehensive platform for consumers to engage with innovative and upmarket products, leading emerging consumption trends in the digital, green, and healthy domains.
Reference(s):
CICPE helps investors to enter China and Chinese firms to go global
cgtn.com
