The world of travel is experiencing a remarkable rebound, with international tourism on the verge of returning to pre-pandemic numbers. According to the United Nations Tourism Agency (UN Tourism), approximately 1.1 billion tourists ventured internationally in the first nine months of 2024, reaching 98% of the 2019 figures before the COVID-19 outbreak.
The Madrid-based agency, in its latest Tourism Barometer report released on Wednesday, anticipates a full recovery by the end of the year. This surge in travel is fueled by a strong post-pandemic demand, particularly in Europe, and robust performances from major source markets worldwide.
Additionally, destinations in the Asia Pacific region continue to recover, contributing to the overall growth in international tourist arrivals. Entrepreneurs and businesses in the travel and hospitality sectors are witnessing increased opportunities, while travelers are eager to explore new and familiar destinations with a renewed sense of adventure.
This optimistic outlook not only highlights the resilience of the global tourism industry but also underscores the importance of sustainable and immersive travel experiences that cater to the evolving preferences of modern travelers.
Reference(s):
International tourism set to return to pre-pandemic levels: UN agency
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