UN_Tourism_Highlights_China_s_Wildlife_to_Boost_Natural_Tourism

UN Tourism Highlights China’s Wildlife to Boost Natural Tourism

The headquarters of UN Tourism in Madrid, Spain, recently hosted a captivating photo exhibition showcasing the rich diversity of China's wildlife. This initiative aims to promote the rising trend of natural tourism, inviting travelers to explore beyond China's bustling urban centers.

Zurab Pololikashvili, Secretary-General of UN Tourism, emphasized the importance of natural tourism in China. \"There are lots of natural parks and many beautiful places that are undiscovered, and I think this is one of the first steps to promote Chinese natural tourism, which is also becoming very trendy and important today,\" Pololikashvili stated.

The exhibition features 20 stunning photographs of wildlife, captured by both professional and amateur Chinese photographers ranging in age from 12 to over 70. Some of these images have received accolades in international competitions, highlighting the talent and passion behind each shot.

Pololikashvili further noted that tourists are increasingly interested in experiencing China's rural development alongside its architectural marvels. \"Tourists want to travel to China to see not only buildings and architecture or the modern part of China but also the rural development,\" he explained. This focus on natural and rural attractions is a key priority for promoting sustainable tourism.

The exhibition marks the beginning of collaborative efforts to enhance natural tourism in China, showcasing the myriad of attractions available outside the major cosmopolitan areas. As the world emerges from the COVID-19 pandemic, Chinese tourism is experiencing a robust recovery.

In the first half of this year alone, China welcomed 14.64 million international visitors, representing a 153 percent increase from the previous year. Notably, 8.54 million of these tourists entered through visa-free policies, marking a significant 190 percent rise, according to data from the China National Immigration Administration.

This surge in tourism underscores the growing global interest in China's natural landscapes and cultural heritage, positioning the country as a prime destination for travelers seeking immersive and sustainable experiences.

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